In recent decades, online marketing has gained ground. For the most part, an internet presence is now essential. Fortunately, we have a number of online tools at our disposal to promote our company’s activities and find our future customers and customers.
Banners and display ads are one of the most effective tools in the colorful palette of online marketing tools. With these tools, we can easily generate relevant traffic to our website, which allows our business to attract new customers. At Marketing21, we generally use ads from the Google Display network to consistently deliver great results for both our customers and our own brand.
The Google Display Network
The Google Display network is a display advertising network that allows you to buy ads on more than 2 million websites and mobile apps. Network targeting capabilities make it easy to find the right audience. The biggest advantage of offline advertising is that our ads are displayed to potential customers, so we have a much better chance of attracting customers.
Google’s network allows us to find users who are likely to show interest in our services or products. An infinitely simple example of how it works: if you’re selling cars, you can advertise on portals that are specifically about cars and motoring.
What are display ads?
With display ads, we can serve not only text ads, but also image ads to potential customers. With attention-grabbing display ads, we’re even more likely to encourage people to use our services or buy our products.
Like search campaigns, we have great targeting options for image ads. This ensures that only people who have a good chance of being future customers meet our ads. For example, you can target by age, geography, age, gender, interests, topic, or keyword.
There are several forms of display advertising on google display that can help you achieve spectacular results.
The most commonly used ad types on the Display network
Responsive ads
Responsive ads, also known as responsive ads, are created in part automatically. For responsive ads, you’ll need to enter text, some cropped images, and logos. These are automatic variances to fit perfectly with the ad spaces on the network and run with the highest click-through rate variation.
Uploaded image ads
If you’re not entirely satisfied with the look of responsive ads, you can also upload custom image ads. These can include images with simple jpg, gif, or png extensions, or animated banners created in HTML5 format.
Gmail ads
Expandable ads that appear in Gmail mail. They often include a video or image that you can view after a click to help us achieve our advertising goals.
Ad sizes on the Display network
Web pages usually have a completely unique design, so they have different ad sizes. The layout of a page determines the size of the ads that can be used.
