SEO stands for Search Engine Optimization and comprises a large number of techniques and strategies that aim to get a service or product at the top of search engine results. Therefore, SEO on Amazon refers to the techniques that should be used to achieve good positioning in this marketplace.
This article aims to be an SEO guide on Amazon that helps digital marketing professionals become familiar with Amazon’s search engine, discovering what factors influence search results and how product rankings work on the popular marketplace.
Thus, you can learn what SEO is on Amazon, how to choose keywords, how to optimize the product through various elements, or how to take advantage of the images. It will also be based on the formula for calculating the sales ranking, how to set prices, or why seller performance is important.
What is SEO on Amazon?
SEO on Amazon is the set of techniques aimed at optimizing the organic positioning of products on the Amazon marketplace. With a good SEO strategy, sellers can achieve the first position on the Amazon results page.
No matter how good your product is if it isn’t get positioned properly it will not get recognized by the customer.
Meeting SEO recommendations on Amazon is essential because the position in which the product appears after the search will be decisive for sale: only in this way will it be possible to stand out among the competitors and get a good position in the search results that gives visibility to the products.
Most SEO professionals familiar with Google know that the key is in optimizing content around one or more keywords. However, other factors, such as the number of sales a particular product has, that directly influence its positioning, are involved for SEO.
Difference between SEO on Google and SEO on Amazon
When we talk about SEO, the first thing that comes to mind is the organic positioning in search engines, mainly on Google. Google is a generalist search engine that offers information of any nature and whose mission is to organize the information while the Amazon search engine organizes products and is only focused on sales and, therefore, positioning is achieved by different techniques: that good positioning has been achieved on Google does not mean that the same results can be obtained on Amazon. Not with the same SEO strategy.
A study by digital marketing specialist BloomReach says that nearly 60% of online consumers prefer to search for products through the e–commerce giant. While aspects such as optimization of on–page content (presence of keywords) come into play in SEO for Google, goals, originality and content quality) domain authority through the number and quality of incoming links as well as many more factors (upload speed, mobile optimization, no indexing errors), SEO for Amazon requires other factors such as history and number of transactions, purchasing possibilities per user, sales utilities, etc.
What does Amazon consider for positioning products?
Visibility takes precedence in Amazon, the number of times an article appears in searches that users perform. To do this, the Amazon engine implements issues such as product listings, user feedback, rating stars… In short, Amazon has all the qualities to prioritize search with commercial intent, with special attention to issues such as data conversion or structuring.
According to a study conducted by Ripen eCommerce, each Amazon product is presented 2.2 times in search results, on average. However, they realized that the products that appear in the top ten of sales are shown an average of 8.7 times after a consultation, compared to those left in the line of the sales ranking, which was shown an average of 1.2 times. That is, the more and better an item is sold on Amazon, the better it is positioned for a broader set of keywords.
But it’s not just sales that condition. Another number of factors must be taken into account when working with SEO on Amazon:
Total number of comments
Total number of reviews verified
Keyword mentioned in the text review
Qualitative factors, such as reviewing the length of comments submitted or the number of users who have found these reports useful
SEO on Amazon and the A9 algorithm
The A9 algorithm is owned by Amazon and is dedicated to managing its search engine. It does this from data such as customer traffic patterns, purchase history, search queries, and a text–based index of millions of marketplace product pages.
With all this data and a few more, the A9 algorithm is able to predict what a customer is most likely to buy based on their query in Amazon’s search engine, which will make a product stand out among its competitors from good positioning.
John Doppler, an independent author who has analyzed Amazon’s algorithm in–depth, says that even if the marketplace never reveals this data, it is possible to draw some conclusions about how the algorithm works, for example, several SEO researchers on Amazon have concluded that:
Each sale or download of an item is counted as a point for inclusion in the list of best–selling products.
Daily, the score achieved the previous day is divided by two and the result is added to the points earned that day.
For each category, Amazon ranks the products on the list based on the latest scores.
More forceful is the publication of MIT Technology Review, which argues that”Amazon’s algorithm does not recommend the best for your pocket, but for yours.” In fact, the authors of the paper claim that “the 250 most suggested products are usually 20% more expensive than the more affordable versions available on the web. And if the item is from Amazon itself, hide the shipping costs to encourage the purchase.”
We wouldn’t be that sharp, but what we’re sure of is that Amazon’s A9 algorithm is designed to show those products that are estimated to generate more sales because let’s not forgotten that more sales, more profits for the marketplace.
However, in the case of A9, the interests of both Amazon and buyers converge: customers will always buy the best according to the value for money criterion; this will increase sales of a particular product, A9 tracks it and shows it more, resulting in more sales and thus more profits for the broker.
By re–establishing a resemblance to how the algorithms that determine Google rankings work, while Google’s click–through–rate (CTR) of the different results on a results page (SERP) as a factor that influences ranking changes, Amazon takes a step forward because, above CTR, it values CTS(click to sales): that is, even if a product has a lower CTR, if it generates more sales, it will continue in the first position.
Although the real reasons for the A9 algorithm will remain a mystery, through the trial–error of a large number of sellers it is known, among other things, that recent sales and conversion history have a very strong weight when it comes to gaining an advantage in positioning. The challenge is how to increase sales and the number of conversions of new products when they are already at a disadvantage in the search ranking.
It may sound like an impossible cycle for new sellers, with low search and sales rankings, but with a strong SEO strategy and a good campaign, designed by SEO specialists on Amazon, important results can be achieved.
Keyword optimization on Amazon
Keywords are those used to ask a question to a search engine to return information of interest. The keyword, therefore, allows you to obtain information through search engines and from a database.
In the case of Amazon, keywords will be essential. For the seller, because you will have to choose the right ones for your product to a position in the best positions of e–commerce. For the buyer, because it will allow you to access a list of products according to their search criteria.
To improve the positioning of a product it will be essential to fill in correctly and with the appropriate keywords the section dedicated to keywords. Therefore, positioning on Amazon depends to a large extent on the proper use of keywords, the choice of which should not be made at random. To do this, there are several tools specialized in searching for keywords exclusively for Amazon.
How to choose keywords on Amazon
A good choice of keywords will largely depend on the positioning of a particular product on Amazon. Therefore, it is important to address a number of recommendations when choosing the best keywords for Amazon:
Determine which search terms customers would use to get to the product being put up for sale.
Choose the most specific words possible, the ones that best fit the sales item, and keep in mind that some terms become so used by most sellers that they lose any hooks they may have, subtracting utility from it.
Serve longtails, sequences of three or more words that, although in the search ranking occupy a lower position, the truth is that they are easier to the position.
Include words that have at least 50 searches per month, although ideally, they would reach the thousand.
Once the word list is drawn up, analyze them with the help of one of the keyword tools for Amazon to identify the secondary keywords that arrive in the wake of keyword search
As you can see, this is a complex task that requires certain knowledge, so having the help of qualified professionals or leaving this topic in the hands of a digital marketing agency guarantees a job well done that will help to achieve a good positioning in the Amazon listing, gain invisibility and translate the work into sales.
Keyword tools on Amazon
One of the best–rated tools is Sistrix’s Amazon Keyword Tool. How it works is very simple. A word is entered and the search engine returns the results with the most tracked keywords and also, very importantly, a ranking of the most searched keywords every day in Amazon itself.
It also provides additional information, such as the average price of the best results for each keyword, so that one can form an idea of whether or not the price stipulated for the product is the most appropriate.
Another highly recommended website is Keyword Tool for Amazon This is the Amazon version of one of the best tools for keyword research and its Pro version includes many improvements over the free version: twice as many suggested keywords (which the tool extracts from amazon users‘ searches in 192 countries), many more languages, the ability to download files, or apply custom filters and parameters.
Keyword Tool for Amazon is another very good alternative. If in its free version it only allows you to perform three searches daily, in its paid version you can enjoy several advantages, such as its integration with the Google Chrome plugin, the ease of use of its interface: a search box and two lower panels of keywords, the results and the personalized one with the keywords that you decide to choose, which you can easily download.
Finally, we can’t forget Amazon’s own Autosuggest. It offers a long list of suggestions about searches that are performed in Amazon’s own search engine, so that it favors, among other things, the choice of category for the article. In addition to using it by searching as a user and pointing out suggestions, it is also possible to extract the information we need through Amazon CloudSearch.
However, whatever tool is used, the first thing to keep in mind is that the choice of keywords for Amazon must be made in buyer code, putting yourself in the place of a user who is already in the final phase of the purchase process and who is determined to purchase the product.
SEO Elements for Optimization on Amazon
When selling, product optimization will determine success on Amazon. Optimizing the product is about leveraging all the resources that Amazon puts at our fingertips to get the item at the top of the sales ranking.
Title, attributes, goals, and description are the four main fields of great influence for proper SEO positioning on Amazon.
The SEO title on Amazon
We talk about the element of greatest relevance and importance when dealing with the search engine result: absolutely all keywords that have been inserted into the title will be weighed in the search.
As for the number of words the title should carry, there is no consensus. There are three main currents. The first states that all the characters that the marketplace offers must be used; for others, these 200 characters are excessive and reduce them to 80, to make it more comfortable for the consumer; one last trend states that the ideal title must be 120 characters long, which is the visible limit before the ellipsis. However, it is important to note that the Amazon search engine indexes each and every keyword that makes up the title, even if it doesn’t display them.
The order in which keywords appear in the title is of no importance at the optimization level in Amazon. However, it is important to pause for a moment to build the most appropriate title for possible searches for an article.
It is best to fit a title as close as what the lead will look for. To give an example, if a product from a well–known brand is released, it is best to start with that data of total relevance. If, on the other hand, you are going to sell your own or unknown brand, it is better to start the title with the product itself.
As a general rule, the title should always display the product, make, model, number of articles, and a couple of keywords to describe. It is also advisable to introduce a reason why the customer should purchase that item and not that of the competition, offering the message in a positive way and in a way that incites action. The emotional must also be used. It is the emotions of the user that must be challenged. It’s good to try for a while until you find the right combination of words to increase ROI.
A good source of inspiration is that of the AIDA method for knowing if a title is right: Attention, Interest, Desire, Action. If these emotions are aroused with the title, there is a better chance that the user will look at the product.
SEO attributes on Amazon
Optimizing attributes is also an important task, as this section is what can be read right after the title. When listing attributes, it is important to strike the right balance between keywords and the powerful reasons behind product quality.
Amazon allows you to use five attributes to highlight the article. This descriptive opportunity should not be wasted, as it allows you to use more keywords that should not repeat those already used in the title. Attributes should be used as a complement to keywords that could not be used in the title, with particular attention to those that interest the target audience. Attributes offer a space to convince with reasons.
To be sure that the right words are used and that they will most help to sell on Amazon, all those features that make the product different and unique, the most interesting for a buyer, must be shuffled. It is the ideal place to make a difference and place relevant information, such as weight, size, ingredients… You have to be direct and clear and not use words to fill in. It’s time to take advantage of an extra 200 characters for each attribute.
The SEO description on Amazon
With title and attributes, it will not be enough to be able to draw up a summary that combines all the content and characteristics of the sale object. In this sense, a good description will be the perfect element to position the product in the most appropriate way. In this section, we must enter data such as weight, color, what is composed, size, materials… The result will be optimal if we also include in the description of those search terms that we have used for the title.
For many authors, this field is not important enough and they argue that most users look at the price and photography of the product and do not stop to read its description, preferring to attend to the ratings of other customers.
However, while it is true that the description is one of the elements that fewer readers possess, it is important to provide as much information as possible about the product so that those customers who wish to know more specific attributes can do so. In addition, an optimized description also earns points, as it provides the opportunity to invest about two thousand characters in capturing the attention of the potential customer.
In addition, the description does influence the ranking offered by the marketplace. After all, it’s the text that ends up as content indexed by both Amazon and generalist search engines like Google.
SEO goals on Amazon
Amazon will use the keywords in your feed and combine them with other elements on the page to create meta keywords. These keywords will not appear in the information the user receives, and therefore the customer will not be able to read them. However, they will be evaluated by Amazon’s search engine, which will take them into account when positioning SEO. In this way, the marketplace’s internal algorithm once again exerts its influence to position the product.
Amazon provides five lines to be able to enter these types of keywords. In each row you can insert one to a thousand characters, separated by spaces. This figure equates to about 800 keywords. Filling this personal space requires extra work, but the result is worth it in terms of positioning quality, with main keywords, describing the product; secondary, referencing the article ina more indirect way; a third category to describe features and one last for categories.
Importance of images for SEO on Amazon
Anyone who wants to purchase a product over the Internet wants to see it before purchase. In this sense, product photographs on Amazon have great value, as they serve to show the article, investigate its appearance, size, characteristics, color, shape… Amazon products that are reinforced by a quality image achieve a higher conversion rate.
Regardless of what common sense dictates about the quality and relevance of images, Amazon’s policy with regard to the characteristics of the images must be taken into account, which is not only about quality but with more specific specifications such as the type of background, how the product is to be displayed, what elements it may or may not contain, etc.
Amazon allows you to upload up to 10 photos, between the primary and the considered secondary, so that the seller can show the different characteristics or elements of the same product. It is important to comply with the guidelines set by the marketplace to achieve optimal product positioning. To do this, it is a good idea to have the professional help of marketing agencies specialized in SEO on Amazon.
How to select the product category on Amazon
An Amazon category is the niche sale in which the product you want to sell will be framed and used to classify the items that are put up for sale so that it makes it easier to find potential customers. There are also more specific subcategories or sales pitches that depend on the main categories and allow you to further narrow the search for an Amazon item or product.
Categories and subcategories are taken into account when correctly positioning an item for sale. Therefore, it is very important to choose correctly in which category to frame a product in order to select the most profitable niche for the sales object.
Taking a look at Amazon categories and subcategories will help form an idea of which searches are most performed. However, be careful with this, especially for new sellers on Amazon, who probably don’t want to choose a category where there is a lot of offer, in which they would compete with advanced sellers who already have remarkable and abundant feedback.
A new seller needs to position themselves at the top of results to increase visibility and favor sales. Therefore, it is advisable to choose categories and subcategories with less competition that allow, in the short term, to achieve better positions with some ease. The purpose of the seller is to make a great category choice so that it appears in a short time at the top of the page and even get to acquire the label “best seller“. Choosing the right category requires a serious study that, in many cases, must be carried out by a professional.
Amazon Sales Ranking
Success in positioning on Amazon is related to the sales ranking, also known as Amazon Best Seller Rank (ABSR), Best SellerRank (BSR), or simply Sales Rank (SR). Through this ranking, the marketplace determines the performance of the products offered. The higher the sales ranking, the more visible the product is in Amazon searches. To control the sales ranking, simply access the product card and look under the description.
But how is the sales ranking calculated? The Sales Rank shows the sales guidelines for an item compared to all those that exist under the same category. Thus, the product that owns SR number 1, will be the one that makes the most sales within that category. This information helps the seller to know what sells and positions their product in relation to other items of the same condition.
It should be noted that, for the calculation of Amazon’s sales ranking, nothing more than items in the same parent category are considered and that each product might have a different SR in each subcategory.
Being able to calculate the sales ranking is great, but Amazon has never made this information public. However, and through observation, we have been able to discover some aspects that put us behind your track and help us calculate it. Let us begin by noting that it has been found that neither the number of valuations nor the price of the product influences the SR.
Something more difficult is knowing what amazon’s time period is for the calculation. The different theories range from 12 hours to 24 hours, taking into account even longer periods. The only truth is that if you can’t sell, Amazon’s ranking decreases over the weeks.
Where we do fall into the limbo of mere assumptions is when trying to find out exactly the exact role of previous sales when making the calculations. The only thing that seems a little clearer is that the most recent sales have a higher weight than older sales when calculating SR.
To calculate Amazon’s sales ranking we should add up all sales of the same item, evaluated according to the age of each. A comparison will then be made with the data of other items in the same category, taking into account their position on a sales order. The position we get after this comparison will be the seller’s position in the SR.
How to improve sales ranking on Amazon?
The sales ranking of a product on Amazon is related to the number of sales for that product, associated with another number of unknown factors. However, it seems obvious that to improve the sales ranking you have to sell more and more often than the competition, which is achieved through good SEO positioning. We’re talking about a circle that feeds back and leads to success.
However, regardless of whether a product’s visibility in search results influences sales proportionally, there are formulas beyond SEO that can help increase sales.
Ads on platforms. Amazon’s own CFPs or even campaigns such as Google Adwords or Facebook Ads can be used.
Discount coupons. It’s about producing your own discount codes through Amazon itself. The discount and its validity must be controlled so that no stock is imposed at a price that is not competitive for the seller.
Stock drop. This achieves a sense of scarcity that, although not real, makes the buyer have the immediate need to buy “before the product runs out“.
Lower the price. Offer a reduced price, so that Amazon shows the original price crossed out next to the new cheapest, which makes the buyer feel like buying a cholla.
All roads lead to the same purpose: to sell. This is how you can unseed category competitors and improve Amazon SR.
How to set the price on Amazon?
The text in the image is extracted from Amazon’s FAQs, and evidence that the marketplace has the final say. However, except for those products of well–known brands with pre–set prices, it is the seller who must calculate what price he gives to his product. But it is not as simple as doing a cost count, you will also have to carry out a prospect with respect to the prices that direct competition handles. Knowing the prices of competitors is necessary to form an idea of how to position yourself in the real market.
The recommendation is, as far as possible, to stick to the prices offered within Amazon, while an analysis of the value of the product is done in other online stores. It is also positive to consider how much the item is quoted in physical stores, offline. Finally, having real reviews obtained, for example, through a survey between potential customers, will let you know how much they would be willing to pay for the product.
Does the product price influence SEO on Amazon?
Let’s say, as such, no; but it does indirectly since a price that conquers the consumer will cause the product to have a higher number of sales, causing it to rise in the rankings and therefore also raise levels in positioning.
Amazon Seller Central
Seller performance on Amazon refers to seller quality and is primarily based on relationship and communication with buyers. This can be found on the Amazon Seller Central customer satisfaction page, which includes two performance ratios: the ratio of defective orders (negatively valued, claims or credit card charge returns), and the breach of contract.
The defective order ratio is represented in percentage and is calculated by dividing the number of defective orders by the number of orders processed in a specific time period, which is usually more than one month. In this regard, it should be ensured that the defective order ratio is not more than 1%; In addition, the number of orders canceled must not exceed 2.5% in the last month; shipments that have been made late must be less than 4%; Items delivered on time must reach 97% and customer response time should be in less than 24 hours in most cases.
As can be seen, the most important thing for Amazon is customer satisfaction, so this has a positive impact on sales. Having a good performance as a seller helps to have a good position in the sales ranking of that seller’s products, which will inevitably improve visibility in organic results. So it’s important to note that a good SEO strategy on Amazon happens, necessarily by having a good rate on seller’s performance. And reaching a privileged position is as laborious a job as staying in it because if there is any eventuality that causes the presence of the seller to collapse in the ranking, it will be difficult to go back.
Therefore, the best way to control everything is to keep an eye on a daily basis, both in its range and that of its competitors, and keeping its standard of performance high as a seller. To do this, it is important to have a team of professionals who are up to date with the latest news presented by Amazon SEO.
Importance of Customer Ratings on Amazon
We were already talking about the importance of customer ratings in e–commerce in our e–commerce reviews, which are crucial for online sales, in which we talked about how much the opinions of other buyers influence sales. Of course, Amazon is a paradigm of this: valuations on Amazon can have a big influence on sales. Customer user ratings are ratings they themselves make on the quality of the product or service received. Based on real experience and impartial, they enjoy great credibility on the part of other potential customers.
According to data provided by Amazon itself, 93% of users read at least one review from previous customers before purchasing a product on the Internet. More specifically, products that on Amazon have a positive valuation come to experience a sales increase of up to 30%, and that the items that have good ratings come to be sold twice as much as those that lack valuation or have negative valuation. Equally important is the total number of ratings and how items over fifty can experience an increase in their sales by almost 65%.
Amazon provides two types of ratings, those received by the seller and those that refer to a particular product. The latter is the most important in terms of the level of influence on sales. However, the valuation that Amazon uses to rate who makes the sales is that of the seller. A seller with many positive ratings will be able to get the support of e–commerce, therefore, and the buyer’s trust.
For a product to be significantly affected by its sales potential, it must have at least 50 ratings. However, this information is merely indicative, as this number could be negligible compared to someone in the competition in our same category who had three times as many ratings. This is why it is so important that the ratings of category competitors are analyzed. Ideally, in order to compete, a similar number of ratings will be reached, even if the top of the category is not reached.
It should be noted that, although the number of product ratings does not directly influence the seller’s ranking on Amazon, they do indirectly contribute to an increase in sales, visibility, and therefore the position in SR and SEO on Amazon.
How to get ratings on Amazon
When organizing the launch of a product you can use some methods to get customer ratings. Among the most used systems are the tester associations, to whom the product is sold for a very cheap price in exchange for a real and sincere valuation.
Apart from this controlled group of “valuations“, for a client to leave their opinion is something that depends solely on their own free will. Little can a seller do to incentivize this practice, beyond including in the shipment package an express request for valuation or use for this purpose any other type of channel of communication with the customer.
However, a seller can influence the quality of the comment they receive through the classic and effective method of “do things right and your effort will be rewarded“. If your products are of quality, you are careful and diligent in shipping, you resolve incidents quickly and satisfactorily and, ultimately, you acquire a commitment of real seriousness in the sale through Amazon, the customers who value you will do so positively in most cases.
How to deal with negative ratings on Amazon
It’s important to get things right for customers to give away their positive ratings. However, no matter how well things are done, the online sales process involves many actors, from the manufacturer of the product itself to the work of the courier company, to all the people who, in one way or another, intervene in the process from the moment the order is placed until the time of delivery. With this in mind, there is an unavoidable rate of process failures which, hopelessly, will lead to a negative opinion.
A negative assessment is a bad news, but once it occurs, the most important thing is to know how to act. For Amazon, any score below three stars is bad. If this happens, the seller should respond as quickly as possible in a friendly and cordial tone, thinking that the answer he gives not only sends a message to the disgruntled buyer but also informs about its willingness and detail to potential buyers. It is not advisable to initiate a dispute but, on the contrary, to offer an adequate and agile solution, which solves the problem and reverses the buyer’s opinion.
Occasionally, it may be the case that a seller considers a valuation unfair. If you are sure to have a good argument to prove that the valuation was improper, Amazon’s arbitration may be used in order for you to eliminate it.
Finally, it is important to understand that an unanswered negative rating speaks badly of the seller and seriously damages your reputation against other potential customers. In addition, not responding wastes a great opportunity to counteract the negative image that a dissatisfied customer may have conveyed from the seller. And this inevitably impacts SEO on Amazon,
Amazon pages to boost sales
Amazon pages are a mode of advertising offered by Amazon Marketing Services. As a result, brands can create a custom landing page that increases the visibility of a particular seller on the marketplace, and therefore affects SEO on Amazon.
An Amazon page allows sellers to communicate their store and products through a design care website, adjusting it, if desired, to the appearance of the website. It also offers the possibility to add points of sale or aspects that cannot be communicated properly through the product card, include a carousel of images and links to social networks. It also provides the opportunity to have a site to those sellers who do not have their own website and allows sellers to have access to detailed metrics through Amazon Analytics, information that will be useful to refocus the strategy or boost business objectives, making well–directed communications that help increase their presence on Amazon and, therefore, sales.
Amazon pages should be conveniently optimized according to the marketplace’s own guidelines and allow links to be included in different product categories, to cover most of a seller’s offering. In addition, it makes it possible to include the “Bestseller” tool, a dynamic widget that informs about the product that is selling the most.
Amazon pages are, apart from an additional and useful information space for potential customers, extraordinary support for continuing to work SEO on Amazon, using keywords.
How PPC campaigns on Amazon influence SEO
Amazon also offers the opportunity to run PPC or Pay per click campaigns, but it’s not time to stop at explaining this marketplace advertising option. However, we will be interested to know how PPC campaigns on Amazon can impact the SEO strategy itself.
First, it seems logical that if we promote clicks to our products on Amazon, this will have an impact on sales that will necessarily influence the SEO ranking, because we were already talking about the importance of traffic and sales to move up the scale of natural positioning. In this sense, we can say that CFP campaigns have a direct impact on the positioning. On the other hand, it is important to note that there must be a synergy between SEO and PPC on Amazon.
We see how everything counts for SEO on Amazon and that any effort we make to promote our products will affect ranking and improve our positioning and visibility.
Why SEO is important on Amazon
Amazon is the world’s first sales platform. Therefore, its search engine has become a privileged place among generalist search engines, when searches refer to online purchases. That’s why working at SEO on Amazon when it’s sold through this marketplace is as much or more important than working SEO on Google.
A good SEO strategy will help to get the products offered to a position at the top of the search results. However, SEO on Amazon should not be conceived in the same way that SEO is worked on general–cut search engines, since the marketplace, in addition to keyword–based tactics, involves a number of other factors that have a lot to do with sales number, seller quality or user ratings, for example.
Appearing first in the search rankings is a great advantage when it comes to monetizing the product through positioning and visibility, something that translates directly into the number of sales, which in turn translates into greater visibility. It is clear that SEO on Amazon will provide higher performance quality and a better conversion rate.
That privileged place, which every seller craves, actually depends on Amazon’s A9 algorithm. Thus, correct work on each of the aspects that affect this algorithm will allow achieving a good result and position the product in its category. The best way to achieve this is by leaving the task of SEO positioning on Amazon in the hands of professionals who master all the resources to make an Amazon store a success.