Posting on Facebook, Instagram or LinkedIn isn’t that much of a mess, you might think, as a lot of people now share posts on a weekly or even daily basis.
Today, there are hardly any people who are not active on the internet, so it is easy to assume that the craft of posting is not difficult to master. When it comes to sharing content, it’s a good idea to think carefully about what, when, and how we publish it— especially if you want to promote a business, product, or service. In this article, we’ll introduce you to social media strategy, its role, and give you punchy tips on how to stand out with your posts on social media.
What does social media strategy mean?
In short, a social media strategy means that you produce, distribute, and share content to increase your brand’s reputation and awareness, i.e. to build a brand. This, on the other hand, is not the same as some Facebook posts or blog posts; it’s much more than that. It’s a strategy-based activity that leads to long-term sales and helps your business grow. Unique and quality content is essential to this, as it is the most effective way to increase the number of visitors to your social media pages and to increase the traffic to your website. Content, on the other hand, doesn’t just mean text: it can be an image, video, animation, or even infographic.
Community building and engagement
Content marketing is all about information and community building. If you share relevant, useful, and valuable information for your audience, more and more people are going to come to your Page, to get to know your service, and commit to your products. By providing regular updates and information, you can get your potential customers to answer their questions and solve their problems – and that will make them stay on your Page. What’s more, if you have the following question, they may click on your social media platform first.
Millions of content per hour: how to stand out with your posts
Millions of content are shared on social media every hour. It’s hard to think about this huge flow of information where users are just getting messages. It’s not easy to stand out from the huge information noise with our posts, but it’s also not impossible. A well-developed social media strategy will help you win over users:
- Think about unique and quality content
Posts that are about pure advertising, i.e. only encouraging you to sell your product and service, won’t get your audience’s attention. In fact, after a while, they’re going to find it extremely annoying, so they’re going to track your page. To avoid this, you need to convey valuable and useful information to your audience.
Don’t just talk about what they can buy: show them how a product or service affects their lives positively. Share exciting stories and interesting things with them. Think about topics related to your business. Last but not the least, try to convey emotion – people are most affected by emotion.
- Convey simple, understandable messages
Many people use social media for fun and relaxation, so it’s a good idea to pay attention to how complicated content you communicate to users. If you go into too much detail or use a lot of professional terms in posts, people find it hard to understand what you have to say. Try to deliver short, concise, and easy-to-understand messages, which are easier to process and remember. Of course, it is also recommended to pay attention to quality: just because something is short does not mean it can’t be good and exciting.
- Use multiple content types
Diverse content is loved not only by users but also by robots operating social media. The more types of content that appear on the page, the more valuable and attention-grabbing it will be in the eyes of humans and robots. However, with all sorts of content, focus on the value you are giving to your customers and prospects.
It’s best to have the pictures and videos taken by yourself or grab copyright-free images from PixaBay and Pexels like websites. Fortunately, most smartphones are now able to take good quality photos, so you don’t necessarily have to ask for a professional photographer or video help if have decided to take your clicked photo.
- Best social media strategy: pay attention to regularity
Social media requires regular communication. To maintain people’s attention, you need to spread the word about yourself at specific intervals. You don’t get good results by posting something only two or three times a month, and you post it regularly or every two days. Skipping too long isn’t good for your business.
Plan your content well in advance, think about what you want to post and when. Use a content calendar where you can track topics, posts, and times. Decide the best to time disseminate your content.
- Launch interesting posts as part of your social media strategy
Speaking of regularity, let’s talk a little bit about post-series. These are the content that is displayed on a weekly or even monthly basis and is based around a specific theme, theme. Think about what kind of post-series you’d be most relevant to starting for your business.
Do you have co-workers, your team? Then introduce them to your audience, let them know who’s behind that service. Post personal and ‘behind the scenes’ content because they pique almost everyone’s curiosity. Or you can create an educative post series where you can introduce your followers to the mysteries of your profession. If you’re using scientific information, refer to trusted sources to increase your credibility.
- Use emoticons
Today, we can add a lot of emoticons to our posts, so don’t be afraid to spice up your posts with these posts. Believe me, the followers will appreciate that. Not only will your content be more attention-grabbing, but it will also be easier to understand if you insert some emoticons after a word or sentence. If you’re bold, you can replace words with emoticons, let users think about what you want to say to them. When and how many emoticons you use in a text, you can decide for yourself, but be careful not to overdo it.
- Reply to messages and comments
Social media is not a channel for one-sided communication. People can comment on your posts, find you in a message, and you can reply to them and interact with them. Don’t miss these opportunities. If someone writes you a message, reply to them, and if comments come under a post, respond to them with a like or comment. It is important for followers to feel that they have someone to talk to, and if they have a question, they will get an answer as soon as possible.
- Don’t be afraid of funny content
Witty comments always make people smile. Users like to read content that includes funny, humorous statements, so you can incorporate them into your content strategy at any time. Of course, you have to know the golden middle ground, what to joke about, and what not to do. Make sure you don’t overdo it, because it can damage your brand.
The conclusion of what social media strategy means
If you want to make your business successful, it’s better not to leave your social media content. Consciously plan your different types of posts, this activity is a social media strategy. The tips above will help you pick up the gauntlet with your competitors and build a serious platform to promote your service. If you’re open to new ideas, trends, and you’re not afraid to apply them, just assume that you are successful. Let’s go, let’s go.