Interested to increase your sales fast and organically? Then you have to follow some steps to achieve your most important goal.
Your goal can be achieved through a good number of Reviews that play a crucial role in the product to rank higher than other competitive products on the results page organically.
According to a study, 84% of people trust online reviews as much as feedback from their friends.
If you have a good number of 5-star reviews then you seriously do not have to think much about advertisements or pay per click (PPC) campaign on Amazon to highlight your product for every related search. Yes, PPC campaigns too are important especially if you are new in the Amazon seller world. However, if you manage to get a good number of 5-star reviews, which is one of the most important factors for Amazon product SEO, then your product will get a higher rank for most of the related searches organically.
How cool is that!!! Just like the websites get higher and topmost rank on the search engines on the basis of good quality content and if the content is a review then if it has a rating system or not.
But the question here is how to get a good number of 5-star reviews?
- Offer a quality product – Be as honest as possible with your product and offer an excellent quality product. Prove through the description, images, and video that the product is of good quality that you should not miss. Also mention the guarantee information and key highlights of the return policy in your description as nobody has time to read your entire return policy. After a person will feel the quality of the product then if not all, chances are many will give a good 5-star review.
- Provide a great customer buying experience – After a person buys a product, send a thank you mail to everyone who buys to nourish them and say if you are not satisfied with the product then you can return, and if you have any other query related to the product then do ask us and eventually after a pamper, deliberately ask for a 5-star review by saying “if you have liked the product then do give us a 5-star review for the encouragement. We will highly appreciate your review.” And then after 1 – 2 days of the product delivery, call them to ask the same questions you have asked through the mail including a 5-star review. Not everyone will reply through the mail neither everyone will give a 5-star review even after a phone call. But this will definitely create higher chances of getting more and more 5-star reviews.
- Request your closed ones – Request your relatives, family members, friends, and acquaintances to buy your products and give 5-star reviews. Chances are you will get more 5-star reviews easily from your closed ones than the random unknown ones. Unknown people or your target customers are immense and through the aforementioned point, you will anyway create higher chances of getting 5-star reviews again and again but with little effort. However, at the inception, it is far easier to get 5-star reviews from your family members, relatives, and other close and known ones without much effort.
Once you start getting 5-star reviews then it will become easier for you to start getting higher sales because as earlier said 84% of people trust online reviews as much as the feedbacks of their friends.
Hence you should also focus on getting 5-star reviews by providing quality products apart from everything else to get higher sales.